![]() Printing in certain numbers will result in a lower price, for example, if you’re looking to print 450 5.5x8.5 postcards, it would cost slightly more than if you were printing 500 postcards. While it makes sense that printing fewer direct mail pieces would be cheaper, this isn’t always the case. Quantity not only has a huge impact on the cost of mailing your direct mail advertisements, but it also has an impact on the cost to print them. The Direct Mailer Costs & Printing Costs The Printing Quantity Below is an overview of what you can expect when purchasing a mailing list. However, if you’re looking to target a new audience, you will need to factor in the cost of purchasing a mailing list, which depending on the parameters you want your list to be created from, a list could cost anywhere from, $0.03 per contact to $0.25.Ī business list will cost slightly more than a consumer mailing list due to the process that is needed for business data. If you’re looking to set up triggered direct mail campaigns or pulling a list directly from your marketing automation platform or CRM, then the mailing list won’t always be a factor involved in the overall direct mail advertising costs. This will result in beautifully stunning advertisements, but it is the most expensive option and could result in a small added cost or thousands of dollars depending on the quality of art, the designer, and the type of direct mailer they are designing. If you do not have the ability to design in-house or aren’t interested in using a pre-designed template, then turning to a design agency or professional designer is your best option. Hiring A Professional Direct Mail Designer Some printers even offer complete InDesign direct mail templates that you can easily download and customize at no charge. Taking advantage of the many pre-designed direct mail templates available on websites like Canva, will be the second cheapest option which even offers some beautiful free options that you can customize with your logo and branding. Using A Pre-Designed Direct Mail Template ![]() You can also check out these 10 direct mail design tips for an even more effective direct mail campaign. Whether your in-house designer is experienced in designing direct mail pieces or not, it’s a good idea to grab a free direct mail design template from your printer to ensure the design they create is formatted perfectly for printing and mailing. Having an internal team member or graphic designer design your direct mailers in-house is the cheapest option as it typically costs nothing. What Factors Make Up Direct Mail Advertising Costs? The Direct Mail Designing Costs Designing Your Direct Mail In-House
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